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Xbox’s Messaging Around Exclusives Is Still A Problem

Exclusivity has been one of the biggest talking points for Xbox this generation. Whether it was the hubbub around titles like The Elder Scrolls and Starfield after Zenimax was acquired by Microsoft in 2021, the never-ending discussion surrounding Call of Duty following Microsoft’s acquisition of Activision Blizzard in 2023, or the way Microsoft has slowly abandoned exclusivity over the past two years by putting basically all of Xbox’s first-party titles on PlayStation and Nintendo consoles. Frankly, it’s been a wild and often confusing ride. Just as it seemed things were starting to gain clarity, the topic has only become more confusing.